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column A
1. It is a propaganda technique which has the basic theme "everyone else is doing and so should you." 2. It use simple, down-to-earth people, like you and me, to sell a product or an idea. 3. It is a device by which the propagandist carries over the authority, sanction, and prestige of something we and revere to something he would have us accept. 4. It is a device in which famous people or figures will appear trustworthy speaking to the audience. 5. It use memorable phrases to foster support for the product or idea. 6. It use humor to sell a product or idea. 7. Appealing to the idea of patriotism or a "love of country" to sell a product or idea. 8. Stereotyping the competition/opposing H. Glittering Generalities idea with a bad label. 9. It is a device or strategy which shows the product's best features, Telling half-truths, and omitting or lying about its potential problems. 10. It refers to a type of message aimed at influencing opinions and/or the behavior of people.
COLUMN B
A. Propaganda B. Humor appeal C. plain folks D. bandwagon E. name calling F. transfer G. testimonial H. glittering generalities I.patriotic appeal J. card stacking​
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