Answer:
paano gan to
Brand Name and Product: ___________________________________________________
Medium: _________________________________________________________________
Basic Message: ___________________________________________________________
Visual Message : (if is taken form magazine or TV) _____________________________________
Catchy Words: ____________________________________________________________
Propaganda Technique Used and How: ________________________________________
Persuasion Rating: ( to what extent from scale of 1-5, you are convinced)__________________
( 1- Yawn; 5- I’m sold on this product.)
changed as well. Things change over time. Sometimes they are linked, sometimes
they are not, but only time will tell."
• In conversation - "When you start saying things to me like I need to eat healthier or get
more exercise, that says to me that you think I'm fat. I like me, and I like the way I look
and more people should have better self-esteem."
Additional Source for the type of propaganda:
9. Loaded Words
Loaded words, also known as weasel words, are words that are very descriptive and
filled with emotion. These words are used to capture the consumers’ attention and influence
their actions. They can be used in both a positive and negative way and appear in all sorts of
advertisements.
Using words with strong positive or negative connotations, or associations. These
words make you feel a certain way.
Use “loaded” words like:
• New
• Improved
• Best
Use of words that will make people feel strongly abour something that will make people
feel strongly about something or someone.
• Hate
• Love
What’s More
Activity 1: Fill me up!
Directions: Cut out two magazines ads or select two radio or TV ads. Analyze the ads
you have selected using the form below. Fill out form per advertisement.
1. Title of the Ad: ______________________________________
Taken from: ____magazine _____radio
____TV
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