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What is the process of identifying your target market? Discuss each step

Sagot :

Answer:

A target market is a group of people with some shared characteristics that a company has identified as potential customers for its products. Identifying the target market informs the decision-making process as a company designs, packages, and markets its product.

How to identify your target in market

1. Analyze your offerings. Ask yourself what problems your products and services solve, and, in turn, to whom they appeal. ...

2. Conduct market research. ...

3. Create customer profiles and market segments. ...

4. Assess the competition.