Explanation:
Consumers cannot purchase products they are not aware of. If you are marketing, but consumers still don't know about your product, it may be time to evaluate why it's not working. Are you targeting the right market with your message? Is your message reaching those who would have an interest in your product? It's important to remember that the solution is not always more marketing, because the problem may lie with where you are marketing and what marketing vehicles you are using. Assess the key demographics of your target market and research where your marketing efforts are most likely to reach them.
