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Explain why cunsomer purchases products and services
Consumer purchases refer to items used in daily living (e.g., clothing, food, electronics, appliances). They are the purchases that most intimately frame your life: you live with these items and use them every day. They are an expression and a reflection of you, your tastes, and your lifestyle choices.
Because people buy goods and services to satisfy their individual needs and wants. In other words, people buy the benefits that goods and services offer— benefits that fulfill their needs and wants. Keep in mind that benefits are not the same as features.
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