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Answer:
Researchers often have issues choosing which research method to go with: quantitative or qualitative research methods? Many incorrectly think the two terms can be used interchangeably.
Qualitative research is regarded as exploratory and is used to uncover trends in thoughts and opinions, while quantitative research is used to quantify the problem by way of generating numerical data or data that can be transformed into usable statistics.
At the end of this article, you will understand why you should consider using quantitative research instead of qualitative method in your research surveys.