IDNStudy.com, ang komunidad ng pagbabahagi ng kaalaman. Tuklasin ang mga maaasahang impormasyon sa anumang paksa sa pamamagitan ng aming network ng bihasang mga propesyonal.
Answer:
The medium is the message" is a phrase coined by the Canadian communication theorist Marshall McLuhan and introduced in his Understanding Media: The Extensions of Man, published in 1964. McLuhan proposes that a communication medium itself, not the messages it carries, should be the primary focus of study.