A brief can help you communicate important details to key stakeholders, including the court system or creative teams at agencies. A well-written brief can increase the likelihood that your project will be successful. Learning the steps to take to write a brief and reviewing examples can help you create one for yourself more easily.
In this article, we discuss what a brief is, the different types of briefs, how to create one and share a template and example you can use for your own project.
What is a brief?
A brief is a summary, guide or argument that someone uses to present key points to stakeholders. It may present key relevant facts or summarize goals, challenges and other details. The specific contents of a brief depend on the type of brief and the ultimate purpose it serves.
Key stakeholders, whether clients or a creative team, typically expect a brief before agreeing to move forward with projects. If you're writing a legal brief, it may be required by the court to consider offering your client relief.
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