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The most common examples of ratio scale are height, money, age, weight etc. With respect to market research, the common examples that are observed are sales, price, number of customers, market share etc.
Ratio scale is a type of variable measurement scale which is quantitative in nature. Ratio scale allows any researcher to compare the intervals or differences. Ratio scale is the 4th level of measurement and possesses a zero point or character of origin. This is a unique feature of ratio scale. For example, the temperature outside is 0-degree Celsius. 0 degree doesn’t mean it’s not hot or cold, it is a value.
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