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Answer:
Popularity can get you advertisements and vice versa.
Explanation:
By advertising you can get popular. It works on products, people and even animals. You can see from celebrities that they get sponsored and with that the product gets more recognition. It's usually an exchange where the endorsers gets known whereas the famous person gets money.
An example of this is music, singers get recognition by signing labels with certain company that tends their needs. Popular culture is what gains mass attention which makes it accessible.