C. CHECK
C.1 Check for Understanding (20 minutes)
Let us relate the different communication models to the daily communication interactions that we have. Which
communication model is observed in the interactions below? Choose the letter of your answer.
A. Shannon- Weaver's Model of Communication
B. Wilbur Schram's Interactive Model of Communication
C. Dean Barnlund's Transactional Model of Communication

1. When a customer talks to a service representative, both parties continuously exchange information.
The representative listens to the customer's issue, provides a response, and adjusts their approach
based on the customer's reactions and feedback, aiming to resolve the issue satisfactorily.

2. During a phone call between friends, one person speaks, and the other listens and responds.
They switch roles continuously, with each response acting as feedback, ensuring the conversation
remains interactive and dynamic.

3. During a therapy session, a therapist and client engage in an interactive dialogue. The therapist
listens, provides feedback, and adjusts their approach based on the client's responses and emotions.
The client shares thoughts and feelings, influencing the session's progress.

4. A company designs an advertisement, which is then printed in a newspaper. The newspaper is
distributed physically but is issued in poor print quality. A consumer picks up the
newspaper, interprets the printed words and images, and understands the advertisement.

5. When two colleagues exchange emails, one sends a message, the other reads and
responds, and the cycle continues with each reply. Each message sent and received includes
encoding, decoding, and feedback, demonstrating the interactive nature of communication.
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