Quantitative research involves collecting and analyzing numerical data to quantify relationships and patterns, while qualitative research focuses on gathering non-numerical data to understand behaviors, opinions, and experiences. Quantitative research uses statistical methods and measurements to conclude, while qualitative research relies on observations, interviews, and textual analysis to explore meanings and interpretations. Quantitative research aims for generalizability and objectivity, while qualitative research seeks in-depth insights and subjective understanding. Both approaches have distinct methodologies and are often used to understand a research topic comprehensively.
