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Answer:
C. Sales and marketing
Explanation:
When a firm is characterized by low Return on Investment (ROI), the risk typically relates to the Sales and Marketing corporate function. Sales and Marketing play a crucial role in generating revenue for a company. If the ROI is low, it may indicate that the sales and marketing strategies are not effectively driving revenue or that the cost of acquiring customers is too high compared to the returns generated. This can lead to lower profitability and efficiency in the company's operations.
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ROI is a measure of the profitability of an investment compared to its cost. A low ROI indicates that a company is not generating sufficient returns on its investments. The Treasury function is responsible for managing a company's finances and investments, so a low ROI could signal that the Treasury function needs to improve its financial management to increase profitability.
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