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how do different emotions influence audience engagement​
Different emotions can significantly influence audience engagement in various ways. Here are some key findings:
Happiness: Happiness tends to perform better on Instagram, indicating that younger audiences prefer leaders to project emotionality and approachability.
Calm: Calm is associated with strength, stability, and control, which may appeal to older audiences on Facebook.
Anger: Anger is negatively associated with post performance on both Facebook and Instagram, suggesting that audiences may not respond well to aggressive or confrontational messages.
Sadness: Sadness, or compassion, may be more effective on Instagram, as it can convey empathy and understanding.
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