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Do benchmarking scenario: you are a kfc management trainee and you are tasked to recommend to your marketing head a benchmarked evaluation of kfc of your competitor mcdonald's and jollibe
e. in a week's time you will propose improvements to your marketing hea
d. what will be your proposal? follow format attached and use bullets only. take pictures if necessary when you are benchmarking at mc do, jollibee and kf
c. this graded exercise could be done alone or in groups. but the submission should be individual. number propose pts mcdo (what are they doing) jollibee (what are they doing) kfc (what are they doing) what is your proposal to your boss? 1 activities 5 2 best practice insights 5 3 business economics 5 4 cost 5 5 cycle time 5 6 future trends 5 7 impact analysis 5 8 innovation 5 9 investment 5 10 leadership 5 11 lifecycle insights 5 12 planning 5 13 process excellence 5 14 productivity 5 15 quality 5 16 services 5 17 skills 5 18 staffing 5 19 strategy 5 20 structure 5 21 technology 5 22 pictures during benchmarking 5
Sagot :
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