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Answer:
Businesses may collect consumer data and use it to power better customer experiences and marketing strategies. They may also sell this data for revenue.
The European Union’s General Data Protection Requirements (GDPR) is a comprehensive law that regulates any company with EU-based shoppers. California, Colorado and Virginia have enacted similar laws, though there is no federal equivalent.
Use VPNs, employ ad blockers, avoid linking apps, choose nameworthy apps and sign up for non-essential services with fake information to protect your data.
This article is for consumers who want to know how businesses use their personal data and how to protect this data.