What’s More

Activity # 5

Instructions: Read and analyze each question below. Choose the best answer that

corresponds to the concepts of intercultural communication. Encircle the letter of

your correct answer.


1. The idea that concepts are socially constructed and vary across cultures.

Therefore, individuals and groups must always view other cultures objectively

and not judge them using the values and norms of their own culture as measure

of right and wrong.

A. Cultural heritage C. Cultural Transmission

B. Cultural relativism D. Cultural Diversity


2. The preconceived view of the characteristics of group held by individuals who are

not members of that group.

A. Ethnicity C. Race

B. Identity D. Stereotypes


3. This occurs when members of one cultural group adopt the beliefs and behaviors

of another group. It may involve direct social interaction or exposure to other

cultures through mass media.

A. Acculturation C. Kinship

B. Cultural transmission D. Enculturation

4. Deeply ideas and beliefs that guide our thinking, language, and behavior.

A. Customs C. Tradition

B. Norms D. Values


5. The alteration or modification of cultural elements of society. It can be brought

about by modernization processes, including technological innovation. This force

results in an alteration to culture.

A. Change C. Modernization

B. Continuity D. Westernization


6. A social process where the values, customs, and practices of Western industrial

capitalism are adopted to form the basis of cultural range.

A. Easternization C. Multiculturalism

B. Modernization D. Westernization


7. An expression of the values that help us to understand our past, make sense of

the present, and express a continuity of culture for the future.

A. Acculturation C. Cultural heritage

B. Enculturation D. Cultural relativism


8. An approach to cultural diversity in society that promotes the view that cultural

difference should be respected and even encouraged and supported. Cultural

groups can live together harmoniously, each contributing to an enriching of the

whole society.

A. Assimilation C. Modernization

B. Cultural diversity D. Multiculturalism


9. An individual’s or group’s prejudice or discriminatory behaviors towards those

from another ethnic or racial background.

A. Assimilation C. Multiculturalism

B. Cultural transmission D. Racism


10. The process whereby individuals learn their own group’s culture, through social

interaction, experience, observation, and instruction.

A. Acculturation C. Disculturation

B. Cultivation D. Enculturation


11. The transmission of culture – such as traditions, values, language, symbols,

cultural traits, beliefs, and normative behavior – across and between

generations in the society.

A. Acculturation C. Cultural translation

B. Cultural transmission D. Enculturation


12. Established ways of acting or cultural practices that are unique to groups in

society.

A. Customs C. Race

B. Kinship D. Stereotypes


13. It is used in transmitting information and entertainment between senders and

receivers across various media, including newspaper, magazines, movies,

broadcast, cable, satellite, radio and the internet.

A. Communication Transmission C. Communication Technologies

B. Cultural Transmission D. Cultural Technologies

14. Established relationships between individuals and groups based on socially

recognized biological relationships or marital links.

A. Ethnicity C. Kinship

B. Identity D. Race


15. Shared expectations of behavior that are culturally and socially desirable and

appropriate.

A. Beliefs C. Norms

B. Customs D. Values​