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Answer:
The goal of a position paper is to convince the audience that your opinion is valid and defensible. Ideas that you are considering need to be carefully examined in choosing a topic, developing your argument, and organizing your paper.
Position papers can lead to a deep understanding of the views of another person or organization which is why they are commonly used by political campaigns, government organizations, in the diplomatic world, and in efforts to change values (e.g. through public service announcements) and organisational branding.