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Corporate level strategies of coca cola company

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MoreCase Study

Coca Cola Closing Case

Chapter 12

Done By Desyani Rosadi

National University

June 14, 2011

Q&A

1. Why do you think that Roberto Goizueta switched from a strategy that emphasized localization towards one that emphasized global standardization? what were the benefits of such a strategy

localization is the process of adapting a product or service to a particular language, culture, and desired local "look-and-feel." Ideally, a product or service is developed so that localization is relatively easy to achieve.

Global Standardization is the process to push a international company / brand to become more centralized in management.

i think Roberto Goizueta switched Coca cola strategy from localization to global …show more content…

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