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What is LOHAS? Contrast LOHAS with other market segments identified by the Natural Marketing Institute.​

Sagot :

Answer:

What is the LOHAS market?

Lifestyles of Health and Sustainability (LOHAS) is a demographic defining a particular market segment related to sustainable living, "green" ecological initiatives, and generally composed of a relatively upscale and well-educated population segment.

What are the so called LOHAS factors?

According to a study by the Federal Environment Agency, the LOHAS target group can be identified by the following characteristics: LOHAS Women tend to behave more ecologically than men. Higher education is a positive influencing factor regarding environmentally friendly behavior

What is LOHAS and why are people who follow this lifestyle important?

LOHAS defines people who have interests in increasing personal and their family's health and well-being (Ray and Anderson 2000). They should purchase a wide variety of natural and organic products that enhance physical fitness and its ranges from the foods to the personal care products (e.g., Emerich 2000).

What are the principles of LOHAS consumers?

At their core, LOHAS consumers are looking for honesty, authenticity, and an alignment of principles and values with the brands they buy from. They want things that are real, hence the rapid rise of natural, organic, local, non-GMO, and now even wild foods (see the Power of Wild research), and they want transparency.

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IKAW NA BAHALA KUNG ANO GAN DAME KONG ALM NA LOHAS E

TKS.