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Performance Task 5 Read the case study below Kinis Pinay Corporation or KPC, the leading manufacturing company of whitening products in the Philippines, plans to launch another soap that would cater infants and toddlers. KPC intended to name the soap as “Baby Puti” Milk Soap because of its after effect benefits. “Baby Puti” helps to smoothen and whitens baby’s skin without irritation. However, KPC is not sure if the mother will like the idea. Thus, they would like to hire a group of market researcher to conduct market research for the product. Based on the case study, please answer the following. What approach in market research is suitable for the case? Please support your answer. Design a market research plan for “Baby Puti” Milk Soap. Use the matrix below. Statement of the problem Research objectives Sampling unit Sampling size Sampling procedure Develop a questionnaire and distribute it to 5-10 mothers Gather the questionnaire and interpret the answer of the target respondents Based on the findings, what will your recommendation to KPC?

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