Answer:
As Hank Todd of Hank Todd Solutions Group in St. Paul says, "Anybody that thinks back, if they've gone on a trip and had a great experience and found it memorable — their feeling about that place stays with them a long time."
The core of assessment is an inventory of existing and potential attractions that might draw tourists to a community. Places of natural and scenic significance should go on the list, of course. Count things like lakes, beaches, forests, prairies, and craggy cliffs — as well as outdoor recreational activities that can be pursued in these natural settings.
