Answer:
endorsements from famous people, often in cases in which the endorser has no direct relationship to the product or idea being peddled. The idea is to make the consumer transfer her positive feelings for the endorser to the product/idea."
Transfer
the association of positive ideas and feelings from one thing to the idea/person/object that the propagandist wants you have positive feelings for.
Plain Folks
Attempting to convince the public that one's views reflect those of the common person
Card Stacking
This technique involves listing all the good features of a cause, person, or product.
Card Stacking Example
Donating to our cause leads to an increase in polar bears, a decrease in pollution, and a general feeling of doing good.
Bandwagon Example
The commercial says, "99% of tablet owners, buy the iPad. It's the most popular choice around."
Name Calling Example
"People who oppose the funding for a new family recreation center are simply stubborn and narrow minded."
Testimonial Example
When Oprah Winfrey mentions a book, it becomes a best seller.
Glittering Generalities Example
"It's the greatest toothpaste on the market!"
Plain Folks Example
A politician stops to eat at a local fast food restuarant.
Transfer Example
"Summer Scent Soap will have your family feeling as fresh as a flower-filled meadow on a clear summer evening."
