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Defining Emotional Appeal-
An emotional appeal is used to sway the emotions of an audience to make them support the speaker’s argument.
Emotional Appeal Defined-
Pathos represents an appeal to the audience’s emotions. Pathos is a communication technique used most often in rhetoric (where it is considered one of the three modes of persuasion, alongside ethos and logos), and in literature, film, and other narrative art.
Emotional appeal can be accomplished in a multitude of ways:
By a metaphor or storytelling, common as a hook
By a general passion in the delivery
By an overall emotion
By the sympathies of the speech or writing as determined by the audience
The pathos of a speech or writing is only ultimately determined by the audience.
The Purpose of an Emotional Appeal-
An emotional appeal is directed to sway an audience member’s emotions and uses the manipulation of the recipient’s emotions rather than valid logic to win an argument. An emotional appeal uses emotions as the basis of an argument’s position without factual evidence that logically supports the major ideas endorsed by the presenter. In an emotional appeal, persuasive language is used to develop the foundation of an appeal to emotion-based arguments instead of facts. Therefore, the validity of the premises that establish such an argument does not prove to be verifiable.
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