Answer:
Descriptive research is defined as
a research method that describes the
characteristics of the population or phenomenon studied.
This methodology focuses more on the “what” of the research subject than the “why” of the research subject.
This methodology focuses more on the “what” of the research subject than the “why” of the research subject.The descriptive research
method primarily focuses on describing
the nature of a demographic segment, without
focusing on “why” a particular phenomenon occurs. In other words, it “describes” the subject of the research, without covering “why” it happens
Explanation:
For example, an apparel brand
that wants to understand the fashion
purchasing trends among
New York buyers will conduct a demographic
survey of this region, gather population data and then conduct descriptive research on this demographic segment.
The study will then uncover details on
“what is the purchasing pattern of New York buyers,”
but not cover any investigative information about
“why” the patterns exits.
