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Answer:
When you work in product development, you often talk about satisfying the customer's needs and wants. While that sounds great on paper, determining what your customers really want from your product is a lot easier said than done. Your customers aren't always sure what they want, making it your product team's responsibility to recognize those objectives for them. If successful, your new product or feature will have a much better chance of flying off the shelves when it's released.
If you're having trouble discovering what customers desire from your company, this post will cover the different ways that you can determine customer wants and needs before and during product development.
Before we get into product development specifically, let's talk about wants and needs on a more general level.
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