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Answer:
22.Plain Folks
23.Transfer
24.Transfer
Explanation:
Plain folks
- appeal is the use of ordinary people to promote a product or service. The goal is to show that the product or service is of appeal and value to everyone.
Transfer
- advertising attempts to transfer people's feelings about one topic or product to another topic or product. By using positive associations you already have in one area, the advertiser doesn't have to start from scratch to create those same positive associations for its product.