Answer:
Ethics isn’t the only way to define what the ‘best’ decision might look like. Some might see it as the one that advances their own goals and interests, or makes the most money. Others may focus on what’s likely to be the most popular choice.
At the heart of these is a nugget of ethics, but each is a distraction from the questions that matter most. Ethics defines the best option as the one which best achieves what is good, right and consistent with the nature of the things in question. At The Ethics Centre, we refer to these as ‘values’, ‘principles’ and ‘purpose’.
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