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Encircle the letter of the correct answer 1. What is the first step to market and promote a product? A. Talk to the neighbors. B. Use online marketing tools. C. Conduct a survey to find the needs of the community on what fruits are in demand. Di Prepare and distribute pamphlets, flyers and brochures containing the information about the location and the picture of the products, 2. What is the fastest way to market products nowadays? A. Through online marketing C. Through flyers distribution B. Through hanging streamer D. Through giving brochures 3. When is the right time of harvesting fruits? A. Before the fruit ripen. C. When the fruit is matured enough B. When the fruit is already ripe D. Anytime during the harvesting season of the fruit 4. What method of selling fruits is used when the fruits from the farm are sold in small quantities directly to the consumers? A.Retailing C. Selling through contact B. Use of Middleman D. Selling through corporation 5. In selling fruits, how would you price your product during the peak season in order to compete with others? A. Buy 1 take 1 C. Lower than the usual price B. Same as the usual price D. Higher than the usual price
The first step for the marketer is to develop a marketing communications strategy. The strategy will define the consumer, the best way to reach them, and what the message should be. This process is called the marketing mix.
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