Answer:
Argumentation aims to gain adherence from an audience. People argue to gain assent for their positions. The world is filled with ambiguous situations that argument attempts to render more certain. Argumentation is a listener and audience-oriented activity—even if the audience is just one person. Ultimately, one wishes to persuade to audience the act on the advanced claim, whether it is to encourage action or gain support.
Argument is an art. As an art, argument has techniques and general principles, therefore is a learned craft. Although there are suggested guidelines and argumentative tools, there is no science of argument.
Argument involves contested issues. As a mode of influence, argument has persuasion as a central goal. Argument does not occur where there is consensus.
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