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Answer:
Saying “we want a better website” is like saying, “we want a better business”. But what exactly does “a better business” mean? Do you want to increase revenue? Maximize profitability? Or maybe improve customer satisfaction? This could mean a number of different things for different people in different situations. Unfortunately, simply wanting a better website is not a clear objective and many professionals end up learning the hard way that solely stating so won’t correlate to business results.