Explanation:
Values are central; they go to the very core of us, to our personal identity. ... Our decisions and actions flow from our principles and in this way our values help to define us; they are part of our identity. Our exploration and discovery of our principles is therefore a discovery of self. Values facilitate self-awareness and help people to know what is right from wrong. They can help organisations to determine their direction and align business goals. They also create a sustained, unwavering and unchanging guide.
