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ACTIVITY 1 1 Direction: Fill in the blanks to complete the information about pricing. Through 1. the organization manages to support the cost production, the cost distribution, and the cost promotion. You must offer your products for a price your target market is willing to 2. -- and one that produces a profit for your company - or you won't be in business for long. Determining the right price for your product can be a 3. A company charge a price that covers its cost of producing, distribution and selling the product including a 4. a ceiling and costs set a floor to pricing, 5. prices provide an in between point you must consider in setting prices. A common strategy for beginning small businesses is creating a 6. impression by pricing their product lower than their competitors Your 7. should reflect your product's positioning in the market and the 8. While demand sets 16.
