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SET G. Discuss your answer
1. What are the different levels of market segmentation?
2. How can a company divide a market into segments?
3. How should a company choose the most attractive target markets?
4. What are the requirements for effective segmentation?

SET H. Identify the bases by which companies have segmented their markets for these products (taking help from the televsionads and other advertisements)
RC Cola Safeguard soaps Domex toilet cleaner Parker pen Lucky Me pancit canton Jollibee foods Corporation​

Sagot :

Picklesgaming33idn

Answer:

SET G

1. Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation

2. You can divide your target market into segments using a variety of factors. The bases for segmenting consumer markets include: Demographic traits such as age, family size, life cycle, and occupation. Geographic location, including city, state, region, or country.

3. Look at your current customer base.

Check out your competition.

Analyze your product/service.

Choose specific demographics to target.

Consider the psychographics of your target.

Evaluate your decision.

Additional resources.

4. Effective segmentation should be measurable, accessible, substantial, differentiable, and actionable.

Jhannellhianebajaaidn

Answer:

  1. In terminology that I am familiar with, there are four levels of market segmentation.
  2. Any company should know that it cannot serve all consumers in the total market – at least not profitably and in the same way.
  3. Before you can choose or prioritize your target markets, you must make sure that you have a very clear and detailed vision and strategy.
  4. Accessible: The market segments can be effectively reached and served. Suppose a fragrance company finds that heavy users of its brand are single men and women who stay out late and socialize a lot. Unless this group Uves or shops at certain places and is exposed to certain media, its members will be difficult to reach.

Explanation:

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