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Focus on the food kiosks and stalls in your area or immediate vicinity (near the school or near your home). Within the customer segments that eat in this kiosks and stalls, are there sub-segments? Are the buyers of squid balls and fish balls different from the buyers of fried siomai with rice of the buyers of barbecued pork or the buyers of ice cream? What are the differences? CLUE: You can sub-segment according to age and sex of buyers, according to time of day the product is most bought, according to the location of the kiosk or stall, and other such sub-segmentation attributes.
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