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Write the correct answer. Write C for corporate level, B for business
level and F for functional level.
1. Outline general overall strategy.
2. Focused on satisfying customer’s need.
3. Determine what kind of marketing strategies to use in order to
compete to the market.
4. Focus on how goals will be met and monitored.
5. Define specific tactics for each market.
6. The corporation decide what kind of business they will invest their
money.
7. Plans how to enter the market.
8. Uses corporate strategies to define the market that they will operate.
9. Uses corporate strategies to relate how planned tactics delivered to its
business units.
10 Define relationship between business units, departments and teams.
11 Think what activities need to perform by units.
12 Define day to day actions need to deliver corporate and business
strategies.
13 Actions dealing with the objective of the organization.
14 Detail actions to provide value to the customer.
15 Dealing actions with the objective of the organization.
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