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Assessment Think of two (2) existing establishments or businesses but belong to different industries. Then, identify and analyze the factors that affect their success and loss through SWOT Analysis. Write your answer in one whole sheet of yellow paper. Here are the guided questions: STRENGTHS 1. What are the company’s best practices? 2. What does the company sell the best? 3. What inputs or characteristics does the company have that others do not have? 4. What is the unique selling proposition of the business? WEAKNESSES 1. What are the things that the business does not do well? 2. What are the things in the business that still need to be improved? 3. What are the factors that decrease the company’s sales? OPPORTUNITIES 1. Are there changes in the government which may affect the business? 2. A niche is a portion of a market on which a specific product is focused. Is a niche for your product still available within the intermediate area where your business is located?
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT Analysis is a technique for assessing these four aspects of your business. You can use SWOT Analysis to make the most of what you've got, to your organization's best advantage.
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