Answer:
Appropriation refers to the act of borrowing or reusing existing elements within a new work. Post-modern appropriation artists, including Barbara Kruger, are keen to deny the notion of ‘originality’.2 They believe that in borrowing existing imagery or elements of imagery, they are re-contextualising or appropriating the original imagery, allowing the viewer to renegotiate the meaning of the original in a different, more relevant, or more current context.
