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Answer:
empirical research is defined as any research where conclusions of the study is strictly drawn from concretely empirical evidence, and therefore “verifiable” evidence.
This empirical evidence can be gathered using quantitative market research and qualitative market research methods.
For example: A research is being conducted to find out if listening to happy music while working may promote creativity?
An experiment is conducted by using a music website survey on a set of audience who are exposed to happy music and another set who are not listening to music at all, and the subjects are then observed. The results derived from such a research will give empirical evidence if it does promote creativity or not.