Answer:
6 good reasons not to use profit as your primary purpose
Profit is an output and a symptom of success, not the cause.
Profit is temporary and can be wiped out in an instant.
In tough times, profit can be hard to come by.
You need more purpose than profit to make it through.
Profit doesn’t motivate the salaried staff who make success happen.
Customers don’t appreciate being seen just for their revenue.
Consumers are increasingly focusing on values and contribution to society when choosing who to do business with.
