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Answer:
Radio remains relevant in today’s world of time-starved consumers. It provides programming content meeting the entertainment needs of people according to their demography, geography, ethnography, etc.
Radio is everywhere, reaching consumers on-air, online and on-demand – whether they are at home, at work or in their car. It allows consumers to multi-task and listen while they work or play – essential in today’s world. It is a reach medium, delivering messages 24/7 to consumers personally, one-on-one, in an attentive environment.
It provides information as it reaches consumers closest to their time of purchase, as they drive to or from work, or even during a lunch break. When used synergistically with other media, it increases brand awareness, brand recall, and an advertiser’s ROI. In numerous studies, it has also proven to increase visits to websites and the likelihood of stimulating a purchase.