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differentiate horizontal and vertical diversification​

Sagot :

TAEkmyhandidn

Answer:

Horizontal integration is when a business grows by acquiring a similar company in their industry at the same point of the supply chain. Vertical integration is when a business expands by acquiring another company that operates before or after them in the supply chain.

Naborjohndyanneidn

Answer: Horizontal diversification includes providing new and unrelated products or services to an existing consumer. It also means adding products or services to the product or service line already existing. After adding, the existing marketing, technical, and financial expertise is also applied to the new products.

Vertical diversification is also known as vertical integration. In this growth strategy, a company expands its business in the forward or backward direction. Firms add new products (or services) complementary to the existing products. If a firm manufactures rayon and textiles, it grows through vertical diversification.

Explanation:

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