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how does the vision and mission statement of samsung influence their brand positioning in the industry
Samsung has reached great heights with its smartphones, which helped the brand to become a symbol of quality and reliability for its consumers. Samsung's marketing mix has shown that multiple products could contribute to a business's growth and they could also become revenue drivers for the company.
Samsung's corporate vision is to “Inspire the world with our innovative technologies, products and design that enrich people's lives and contribute to social prosperity by creating a new future.” The company follows this vision statement to maintain profitable technology business operations that contribute to the
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