Answer:
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Explanation:
Check the rights on an image: It’s important to be aware of the risks you’re taking, even if the chance of ending up on the wrong side of the law is minuscule.
Develop a clear policy: Figure out what’s your brand’s tolerable level of risk and create guidelines that everyone on your team understands and follows.
Make sure you’re not implying an endorsement: In the case of Duane Reade, that’s what got the brand in trouble.
Consider the alternatives: If you want to use a particular image but are afraid there might be implications, explore alternative paths. For example, you can try licensing an image that you want to feature as a major part of a marketing campaign.
