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Answer:
Advantages of social media in this pandemic.
1.Brand loyalty - You can build relationships with your customers through social media. This can help increase loyalty and advocacy.
2.Website traffic - Social content can boost traffic to your website. This can lead to increased online conversions such as sales and leads.
3.Cost effective - It can be much cheaper than traditional advertising and promotional activities. The costs of maintaining a social media presence are minimal. If you choose to invest in paid advertising, you can spend as much or as little as your budget allows.
Disadvantages of social media in this pandemic.
1.Resources - You will need to commit resources to managing your social media presence, responding to feedback and producing new content.
2.Ineffective use - Social media can be used ineffectively.
3.Evaluation - It can be hard to measure and place a monetary value on the brand awareness and reputation that social media can bring.
Explanation:
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