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Sagot :
Answer:
1.Research begins when we want to know something. Research is concerned with increasing our understanding. Research provides us with the information and knowledge needed for problem solving and making decisions.
2.The six steps of research
six steps of researchThese include identifying the area of study, choosing the topic, formulating a research plan, collecting and then analysing the data and then finally writing up the study.
3.Qualitative research relies on data obtained by the researcher from first-hand observation, interviews, questionnaires, focus groups, participant-observation, recordings made in natural settings, documents, and artifacts. The data are generally nonnumerical.
4.Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data. It is formed from a deductive approach where emphasis is placed on the testing of theory, shaped by empiricist and positivist philosophies.
5) -Market research guides your communication
research guides your communicationOnce you have your research results, you can formulate the most effective way to communicate to your customers and potential customers, you will know what they like/don’t like to hear/see/do.
- Helps you to identify opportunities in the marketplace
Helps you to identify opportunities in the marketplaceResearch can make it obvious that a new product you have planned may not be what your market wants or needs. You are then able to make modifications on what you are going to offer to suit your audience.
-Minimise risks
Minimise risksThrough market research, you may find all the information you need to decide whether to take action or not. For example, you may find that the particular location where you wanted to open a shop already has a saturated market in your line of business.
Minimise risksThrough market research, you may find all the information you need to decide whether to take action or not. For example, you may find that the particular location where you wanted to open a shop already has a saturated market in your line of business. -You can measure your reputation
You can measure your reputationIt’s always worth knowing how you measure up against your competitors and then you can take action.
-Uncover and identify potential problemsYou can get consumers’ reactions to a new product or service whilst it is still being developed. This should enlighten any further development so it suits its intended market.
Explanation:
My effort.. Ok hope it helps :)
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