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Answer:
There is little consistency when it comes to each client’s needs and timelines. You want to utilize creative personnel, but also give them the freedom to be creative. With shifting deadlines and requirements, resource planning becomes incredibly complex.
In order to properly plan resources, it’s important to be able to forecast your resource availability. Crude techniques such as ROI scoring fail when it comes to complex creative roles. You need a more nuanced approach to forecast resource need and availability.
In this article, I’ll discuss some of the key benefits of resource forecasting. I’ll also share some guiding principles to forecast resources more efficiently.