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Answer:
The importance of media technology is widely recognized. In fact, a body of work has
focused almost exclusively on technology as a driving force of social change. While technology certainly has consequences for society, a more sociological perspective examines
the broader context in which technology exists. Thus, in this chapter, we consider the different properties of the various media. Then we go further and examine how the development and application of media technology are socially constructed. This discussion takes
into account the dynamic tension between media technologies and the various social
forces that have shaped their evolution and use. Finally, we survey some of the ways that
technology matters, helping to shape aspects of social life and conclude by focusing on
select new media issues.
Explanation:
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