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What will happen to a business if the top manager will decide without planning?
Poor planning of a project will not meet the expectations of the customers. They will be dissatisfied with the work that has been done and they will not consider the business for any job in the future. This will be a huge loss of business for the company or organization.
A business strategy is a set of guidelines created to reach a specific business goal. Strategies can range from annual budgets to individual marketing strategies for the release of new products. Without a coherent overall strategy, a small business has no road map to follow when pursuing opportunities and running daily operations. The consequences of not having a comprehensive business strategy can be severe.
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