A strength is a resource or capacity the organisation can use effectively to achieve its objectives.
A weakness is a limitation, fault, or defect in the organisation that will keep it from achieving its objectives.
An opportunity is any favourable situation in the organisation's environment. It is usually a trend or change of some kind or an overlooked need that increases demand for a product or service and permits the firm to enhance its position by supplying it.
A threat is any unfavourable situation in the organisation's environment that is potentially damaging to its strategy. The threat may be a barrier, a constraint, or anything external that might cause problems, damage or injury.
